Pay Per Click (PPC) Advertising
Pay per click (PPC) is an advertising model used on search engines such as Google, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers specify...
View ArticleWhat are Google AdWords?
In a nutshell, when someone searches on Google for something you offer, as long as you’ve used the right keywords in your campaign, your ad can appear next to the search results. Millions of people use...
View ArticlePromoting Your Website Offline
Put Your Web Address On Everything A fundamental method of offline site promotion is to ensure you put your website address onto every scrap of paper, every client CD, every invoice, contract,...
View ArticleWhy Do I Need a Website?
(and other frequently asked questions) Making a decision about investing in a website usually involves many new questions: How does website hosting work? How are changes made to the website? How much...
View ArticleWhat is RSS?
RSS, or ‘Really Simple Syndication’, is a way of broadcasting/syndicating your website content to all interested parties. In other words, a way to notify people that there is new information on a...
View ArticleThe Benefits of a Professionally Designed Website
My cousin/nephew/brother/neighbour’s dog is a web designer – why do I need you? Although it plays a big part, effective web design isn’t just about the aesthetics – it’s also about the code behind the...
View ArticleDesigning Your Way Out of a Downturn
2009 was certainly a challenging year for most businesses as the global economic slowdown took hold. When times are tough and revenues are falling there is a temptation for businesses to cut...
View ArticleThe Importance of Branding
Brands are a big business today because they make selling easier in person and online. People prefer to buy from companies they feel they know and can trust, and brands put forth that assurance. Many...
View ArticleUsing Facebook For Business
In 2010, a website doesn’t have to be the only place people can find you online. Social media sites such as Twitter, LinkedIn, and of course Facebook give you many other opportunities to present your...
View ArticleWhat to Write on your Blog and Why
Maintaining a ‘blog’ or news section on your website is a great way of updating customers about news, views and events from your business or industry. Not to mention it’s very search engine friendly...
View ArticleCustom Facebook Page Design
As the largest social networking service and most visited website in the world, Facebook is the perfect place for your business to connect with the people who really matter – your customers. With over...
View ArticleOnline Video Marketing
Over the last few years, the ability to communicate using video has grown rapidly through the Internet. Businesses of all sizes use video to convey information quickly and with emotion. In a world of...
View ArticleTop Google Ranking for Wilton Carpets
Since we launched the new Wilton Carpets Commercial website, it has risen from search engine obscurity to achieve top Google ranking for its chosen search terms. Using a combination of content...
View ArticleA Grand Opening for The Good Play Café
Doors opened for the first time last week on Bournemouth’s Good Play Café, offering parents and children up to age five many exciting and imaginative “soft play” and party activities in a safe and...
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